Insight into the EV Ecosystem - Roland Berger goes electric

Clients Voice

Objective

Analyze and understand the Electric Vehicle Ecosystem on social media, in order to identify white spots for Roland Berger's client to optimize their market positioning and social media activities.

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Approach

gocomo conducted a global social landscape analysis, deep-diving into the social media and influencer marketing activities of the leading automotive OEM's

Scope: 5 leading automotive OEM's
Analysis Timeframe: Jan, 2022 – Mar, 2023
Social Platforms: Instagram
Focus Areas: Strategy, content, influencer marketing & community

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Outcome

gocomo provided an extensive data dashboard and an analysis presentation, allowing Roland Berger to easily integrate all necessary information seamlessly into their overall strategy for their client