Microsoft Global Social Media Strategy

Clients Voice

Objective

Analyze and optimize the existing global account structure of Microsoft Surface and Windows to increase global efficiencies and implement a globally driven strategy that increases local relevancy. Additionally, compare their own approach with the social media strategies of their key competitors and retailers to understand the development in the ecosystem and define a global account strategy with clear global and local responsibilities to drive brand love and incremental retail sales.

‍

Approach

gocomo conducted a global Social Ecosystem Analysis deep-diving into owned & operated, retail and OEM channels across all global markets.

Scope: 152 accounts across every relevant market
Analysis Timeframe: November 1, 2021 – October 31, 2022
Social Platforms: Instagram, TikTok, Youtube and Facebook
Focus Areas: Strategy, content, distribution, performance and social commerce

‍

Outcome

gocomo built a Integrated global Social Media Strategy ensuring a cohesive consumer journey across all social touchpoints to generate brand love & drive sales globally, while increasing efficiencies.